Anyone in the finance sector should be thinking about sales and marketing - it’s almost impossible to compensate for deteriorating interest earnings with established business models in a zero-interest world. In these times of easily copied products and new competitors in payment transactions. In the credit and investment business, the following applies: Anyone who doesn’t intensively look at how their offers compare to those of competitors will regret it sooner rather than later. What could be more logical than getting support from an experienced team of professionals when digitising your sales channels, establishing new services or when developing innovative products and pricing models. For our triad “bring new and better things, market well, sell more.”, it’s no surprise that we have won 8 national and international sales and marketing prizes in recent years - and with it, our customers’ market share and a definite boost in activity and performance!
In Schleswig-Holstein, we are going down new routes from an energy politics and community point of view - community energy parks, solar, biogas and especially wind are being produced, financed, administered and developed with new customer services in the region for the region. A completely new type of cooperative bank is being created - and we are sure it is a successful type! Bernd Nolte won us over in a strategic alliance and for togetherness from the beginning. His team, supports us medium-sized regional banks in a very engaged and professional way, so that potential leads become good business and sustainable customer relationships. That suits everyone - we speak one language and manage to get over the dialect hurdles quickly. Let’s carry on!
4P accompanies the topic of Omnichannel sales in ADG’s programme: Our customers are thrilled about the innovative and realistic process models.
There are plenty of consultants. But very few like Professor Nolte and his team at 4P. Clear foresight of what’s coming, and what’s going. First class suggestions, understandable explanations and above all, one thing: Solutions that work practically and provide results. An excellent support for our realignment!
4P found the improvement potential quickly, made very good suggestions to us, which were implemented together with our leadership team and the local teams - in just eight months. But not only the branch restructuring - also with the development and introduction of new account models. We are totally convinced!
“New style cooperative bank optimisation approaches in sales whilst safeguarding the cooperative identity and regional anchoring” with Gabor Verheyen